With an exclusive look inside Google, Disney, Yahoo, IBM, and others,
this book shows how your company can use blogs to raise its visibility
and transform internal communications All companies, large and small,
know that reaching customers directly and influencing–and being
influenced by–them is essential to success. Blog Marketing shows
marketing and PR professionals as well small business owners how to do
just that without spending a lot of money. Readers will learn how to
tap into the power of blogs to create a direct line of communication
with customers, raise the company’s visibility, and position their
organizations as industry thought leaders. “Blogs will soon become a
staple in the information diet of every serious businessperson . . . .
Blogs offer an accelerated and efficient approach to acquiring and
understanding the kind of information all of us need to make business
decisions.” — John Battelle, Business 2.0
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